Early Access — Join the list for 15% off ✦ Free shipping on orders over $50 Coming Soon — Precision Brow Collection ✦ Vegan & Cruelty Free Early Access — Join the list for 15% off ✦ Free shipping on orders over $50 Coming Soon — Precision Brow Collection ✦ Vegan & Cruelty Free

Our Story

Born from
love and
family

A Nigerian man who grew up watching the women he loved most transform themselves every morning — and decided the world deserved better beauty tools.

Browed by Olá

The Journey

Every great brand starts with a personal story. Here's ours.

The Beginning

My mother's vanity

My earliest memories are of watching my mother prepare herself each morning. The ritual of it. The transformation. The way she carried herself differently once she was done. I was fascinated by her confidence.

Growing Up

Three sisters, one bathroom

Growing up with three sisters meant beauty was never just vanity in our home. It was expression. It was power. It was the way the women I loved most showed up for themselves — and for the world.

The Problem

Nothing was good enough

I watched my sisters struggle to find brow products that truly worked for their skin tones. Products that lasted, that looked natural, that were made with them in mind. The gap was obvious.

The Mission

Browed by Olá is born

I built Browed by Olá for my mother, my sisters, and every woman who deserves a product that truly understands her. Every formula, every shade, every detail is a love letter to the women who shaped me.

The Olá story

"For my mother,
my sisters,
and you."

— Olá, Founder

A Message from Olá

I grew up in a house full of beautiful women

My earliest memories are of watching my mother at her vanity — the ritual of it, the confidence she carried when she was done. She made it look effortless. I was fascinated.

Growing up with three sisters, beauty was never just vanity in our home. It was expression. It was power. It was the way the women I loved most showed up for themselves every single day.

I built Browed by Olá for them — and for every woman who deserves a product that truly understands her. Every formula, every shade, every detail is a love letter to the women who shaped me.

— Olá

What we stand for

Inclusivity

Every shade crafted for every skin tone. We build for the full spectrum of beauty — no exceptions.

Precision

We obsess over every detail — tip width, pigment density, formula texture. Good enough is never enough.

Integrity

100% vegan and cruelty-free. Always. We won't compromise on this — ever.

Confidence

We don't sell makeup. We sell the feeling you get when you look in the mirror and love what you see.

"We exist to make every woman feel seen, celebrated, and beautifully defined."

Browed by Olá is more than a beauty brand. It's a statement. A love letter. A promise that you deserve products made with you — truly, completely, unapologetically — in mind.

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